As real estate agents we’re always trying to get ahead with the latest and greatest when it comes to tools, tips, tricks and strategies. In this blog post I’m going to give you all a list of the top tools and apps that EVERY agent should be at the very least, checking out.
I’ll tell you now that there is no “hidden secret” here; there is not one individual tool or app that will set you apart from your competition. Using one of them here or there is not going to give you the results you need or want. The importance of these tools cannot be undermined, however. When used in conjunction with one another, these tools act as a 1996 Power Ranger as opposed to a lone ranger; they work incredibly well with one another and get shit done.
The tools and apps on this list are what I use in my everyday real estate business, as well as here for OnboardRE. This blog will be published with a few tools being fully described with my own personal strategies week by week. If you would like to subscribe to my blog, fill out the form below and you will have all of my blog posts sent directly to your email. It’s almost like I’m your own personal assistant giving you cool tips and strategies that you’ve probably never heard of before.
- Having an Online Presence
It’s 2017 and judging by the masses, you still haven’t figured out the RIGHT way to get your online presence up and running. You cannot half ass your online presence, it is simply the most important thing you can have in this industry besides a beating heart. We’re going to dive a bit deeper into where your presence should be located, but for now, we’re going to talk about what the fuck an online presence even means.
Your online presence is your digital footprint, per se, it’s how you leave your mark. When you decide you want to go out to eat, what do you do? You weigh a few different options, you argue back and fourth with your significant other about how you always pick and they should pick, you think about to what you ate the last few nights until you finally decide, “FINE! I want Italian”. Well, now you need to pick the actual place and unless you have one spot you always go to, you’re probably starting up the ol’ Google machine. “Italian restaurants near me” or “best Italian restaurants near me” are the most popular types of searches and low and behold, you now have a list of 8 Italian restaurants in front of you. So, how do you choose? Well, we’ve got reviews, links to their website, pictures, links to Facebook, hours, and contact info. THIS is an online presence. THIS is how you generate business. The sorry Italian restaurants that haven’t figured out what year it is aren’t even being considered, and that’s YOU in this story, the real estate agent who isn’t even being considered.
In order to perfect your online presence, you need to better understand SEO (search engine optimization) and how to make sure all of your online initiatives work symbiotically. If you don’t know anything about SEO, which is normal unless you’ve worked in marketing before, you need to either spend your time learning about it, or your money being taught or having it fully implemented. Luckily for you, we offer courses on SEO and our services as well. You get to choose.
Now that we’re on the same page with our online presence, let’s talk about some things that make up said presence.
VIDEO IS KING. How ironic is that huh? Letting you know how important video is in a written blog post? Damn.
But it’s the truth. If all you do is write articles, or share written posts on social media, you’re not going to get very far. You have to be posting video. You have to be sharing video. A lot of agents ask me “well how do I incorporate more video? I don’t want to start a Vlog on YouTube and waste all my time” and the answer isn’t always what they want to hear. Video takes time, effort and money. Is it easier to just snap a few pictures and post them to Facebook with not one ounce of creativity? Sure. But let me let you in on a little secret…
It’s also easier to work a 9-5 sitting at a desk all day than to go out, own your own business, be your own boss and work in real estate. But you chose this life, and if you’re serious about it, it’s time to start proving it.
Show the curves of the house in stunning video. Don’t just post still images.
Post videos to your social pages explaining important information to your potential first time home buyers. Don’t just post an article from Bloomberg news.
Send genuine, personal video emails to your past clients. Don’t just send scripted bullshit looking for a referral.
Those are just 3 examples I had off the top of my head and there are many more. The main thing with video is to just DO IT. Get out and do it. You’re going to SUCK at it the first 10 times. You’re going to suck at taking video, you’re going to suck at speaking on video, you’re going to suck at editing the video…AND THAT’S OKAY. Nobody (and I do mean nobody) is great at video their first few times through. It does get easier over time as you continue to learn how to write better scripts, read off script, feel more comfortable in front of the camera and edit the videos. Apart from the intangibles you’ll learn through trial and error, you can check out our article on Tips and Strategies On Mastering Video For Real Estate Agents where we discuss the best methods for writing scripts, the proper equipment to use (on a realistic budget), and other fantastic tips that will help you become successful when it comes to video.
Facebook is the most important social media site on the planet and people continue to have a misconception of how it’s to be used in a professional manner. As agents, our Facebook pages should have both professional and personal aspects to it, but in order to be taken seriously and grow your business properly, you should have a professional Facebook page where you show listings, share articles and of course, advertise.
It is important to note that your personal page should subsequently share all of the information that is posted on your business page. Your business page should continue to show your personality while maintaining professional, because at the end of the day, when people choose a real estate agent, they want a human – not a robot. Post a picture of your dog on the beach or pictures of your family. People do want to see the real you and it helps them to pick up the phone when they do.
Keep the pictures of you doing keg stands in college to a minimum, though.
As the Co-Founder here at OnboardRE.com, it’s my job to help real estate agents find success by fully utilizing Internet marketing for what it’s worth. I work with clients all over the world, accelerating their real estate success one course, one strategy and one tip at a time. I (try to) post blogs weekly to continue giving you all fresh, free content that will help you win new clients and close more deals. If you have any questions, comments or suggestions for any tools or strategies you’d like me to dive into, please let me know at [email protected]
Next on the list:
Facebook Targeted Ads and Facebook Ads Manager (Dark Posts)
Zillow & Trulia
Email Marketing Tools
DocuSign and DotLoop
Smartphone Photo & Video Apps
Instagram & SnapChat
Audiobooks and Podcasts
Smartphone Camera Rigs & Microphones
Google Keyword Tools & Google Adwords
G Suite – Google Apps
Content & Permission Based Marketing
Final Cut Pro